Cbs Tells Sodastream to Revise Brand-Bashing Super Bowl Essay

either year, the Super bankroll attracts some of the best and about high-priced advertising in the world. But it to a fault lures a horde of publicity-seekers claiming their commercializeds have been censored or rejected by the host network. In near all cases, the complaining marketers never really had a shot at the Super Bowl, thanks to garish production values, truly objectionable content and, much often than not, the inability to pony up to a greater extent than $3 million for an ad. And its a common occurrence for the network to ask event sponsors to bring off or edit the content for a course of reasons (which also can yield a PR bonanza if a sponsor cries foul full ask serial offender GoDaddy.com). But SodaStream, a mainstream advertiser that some time ago purchased a stage in the games tail quarter, verbalize this wasnt a PR gambit. So whats the issue? The content of its planned commercial seemed to have concerned CBS because it was a direct photograph at two ot her Super Bowl sponsors and heavy network TV advertisers nose candy and PepsiSodaStream, which sells theater soda-making machines, has already run afoul of authorities in the U.K. for a Bogusky-crafted spot indicating its product is more environmentally friendly than established sodas the spot shows branded bottles and cans of slowly drinks exploding into thin air. For the Super Bowl, it hoped to up the ante with a spot depicting truck drivers clad in clothing with Coca-Cola and Pepsi marks on them, according to Ilan Nacasch, SodaStreams chief marketing officer. We really tried to abide by with the standards set by CBS, he said. At the aforementioned(prenominal) time, he added, We were taking it to a new level, and thats the level where they apparently judged to be going in addition far. Interestingly enough, Pepsi has scored big points with viewers over the geezerhood by showing Super Bowl ads with Coke deliverymen abandoning their employer wholesale for a sip of a Pepsi dri nk.Of course, Pepsi (and, for that matter, Coke) buys sevenfold ads in the Super Bowl each year, as well as spends millions of dollars on other broadcast-TV advertising. some other Super Bowl sponsor, Anheuser-Busch InBev with Pepsi this year for in-store displays and promotions. A CBS spokeswoman said network executives declined to comment. Bummed, Mr. Bogusky, famous for his work at CP&B still in the game with an older spot we tweaked.