Importance of Following Rules and Regulations Essay

Importance of Following Rules and Regulations - Essay Example The rules are appointed for the benefit of all by a higher command. This allows the experience of experts to be brought into the lives of inexperienced people. Each person can position himself or herself more easily within a clear and consistent framework. This requirement to take up a position and follow rules and regulations is most obvious in the military. The Navy, for example, as part of the United States government, establishes its own requirements for all its staff to follow. It has a high level of responsibility, and the only way to guarantee that this responsibility is carried out, is to ensure that the command chain is observed. The rules allow the senior officers to steer all members in the required direction. The importance of command is that it guides and helps the members to uphold the rules. It must ensure that this happens, and that any errors or omissions are followed up and corrected. At times the rules may seem to make little sense to junior members of the Navy, but the main point of the command system is to train everyone in following the rules with professionalism and discipline. This is what marks out the military from civilian life and it can mean the difference between life and death in some situations. The service operates as a tightly controlled unit, and this is why it is important to follow its rules and

Principles of Marketing Communications Essay Example | Topics and Well Written Essays - 2500 words

Principles of Marketing Communications - Essay Example The current marketing communication campaign of IKEA can be regarded as an effective strategy for building long-term loyalty and relationship among its customers. Though marketing communication is an age-old concept, its strategies and implementation techniques are evolving as customer demands and preferences are changing. It is no doubt that the marketer has shifted from product marketing to customer marketing and ultimately to relationship marketing (Kitchen and Li, 2005). In order to create long lasting relationship with customers, it is important to send messages which are creative and offer more than just products or service. As a result, organisations are increasingly trying to attract customer attention offering service which helps them to improve their overall quality of life. Creating advertisements and campaigns with a social propaganda has become one of the major trends among big and successful firms (Balmer and Gray, 2003). The same concept has been implemented by IKEA in its current brand campaign where the objective is to encourage children and adults to spend more time together. It can be at home doing activities such as, baking, cleaning or simple relaxing, apart from playing and making merry. As a result, the organisation upheld a three minute documentary of a particular family created by the mother. The idea was to send customers the message that IKEA understands how individuals stay at home and various challenges that they face especially when it comes to working at home.